Mong Kok Langham Place | Langham Place 20th Anniversary 'WoW!WePLAY' Summer Second Wave is Coming! Hong Kong's First Disney's 'Baby Oysters Mart' Pop-up Store is Coming to Mong Kok

Description

 Langham Place is celebrating its 20th anniversary this year with the brand positioning of 'WoW!WePLAY', continuously bringing new experiences to Hong Kong citizens. This summer, we continue to uphold the spirit of fun and break through imagination once again. From 1 August to 31 August, we are launching the second wave of summer vacation projects — Hong Kong's first Baby Oysters-themed pop-up store, 'Baby Oysters Mart', bringing Disney's 'Alice in Wonderland' character, Baby Oysters, to life as the protagonist of a large-scale installation for the first time! Langham Place will transform into the entrance to a dreamlike world, leading everyone into Baby Oysters' fantasy party and unlocking a brand-new checking-in and shopping interactive experience.

The event will exclusively sell a variety of new Baby Oysters series merchandise limited to the venue, including five types of expressive Baby Oysters plushies. The event will also exclusively collaborate with the popular brand SNAPIO, setting up the 'Baby Oysters Exclusive Selfie Booth', launching six limited-edition Baby Oysters and 'Alice in Wonderland' themed frames, creating your exclusive photo with the protagonist of the dreamlike world.

'Alice in Wonderland' Baby Oysters Debuts, Unlocking a Fantasy Journey

Originating from Disney's animated film 'Alice in Wonderland', Baby Oysters has rapidly risen to fame in recent years with its innocent appearance, becoming a well-loved character by fans and consumers. This time, Langham Place specially created 'Baby Oysters Mart' to fully magnify the charm of Baby Oysters, combining a fantasy atmosphere with multiple checking-in scenes, exclusive limited merchandise sales, and interactive games, constructing five ritualistic sensory moments. Customers can gradually visit the Baby Oysters Bar set up by Baby Oysters, the classic Mad Tea Party from 'Alice in Wonderland', the Pearl Treasure Hunt game booth, and the Baby Oysters Mart shopping area. Consumers can personally participate in the interactive packaging ritual at the 'Oyster Bar', including 'choosing your favorite Baby Oyster', 'revealing the cute expression of the Baby Oyster', and 'washing and packaging'. A special checking-in 'Mad Tea Party' is also prepared, immersing you in an interactive journey of the five senses and initiating a ritualistic fantasy party.

Baby Oysters Bar | The Prologue to the Fantasy Party 

A group of expressively rich Baby Oysters are seated at the Baby Oysters Bar, waiting for everyone to take them home. Customers can personally choose their favorite Baby Oyster, and the head chef of the Baby Oysters Bar will perform the 'unboxing ceremony' on the spot — through interactive interpretation of 'revealing the cute expression of the Baby Oyster', creating a sense of ritual and allowing you to harvest a strong emotional value!

1-meter-tall Giant Baby Oyster Next to the Baby Oysters Bar

The installation of a 1-meter-tall giant Baby Oyster with an innocent appearance will make you want to take a photo immediately, freezing the opening moment and officially entering the first chapter of this fantasy party.

Baby Oysters Bubble Spa | A Healing Moment of Getting Clean

After the oyster-choosing ceremony, customers can move on to the 'Baby Oysters Bubble Spa' to observe up close as the head chef washes and packages your Baby Oyster in a healing process. The venue is set up with a bubble worktable and exclusive packaging, and you can also personally give the Baby Oyster a wash and take photos.

Grandma Oyster's Tea Party | High Tea with Grandma Oyster

'Welcome! Bring your Baby Oyster in for a cup of tea!' Grandma Oyster invites everyone to enter the scene of the Mad Tea Party from 'Alice in Wonderland' in one second. Here, iconic bubble teapots and shining pearl desserts are displayed, along with limited-edition peripherals making their first appearance — every prop will allow you to immerse yourself in a story-like joyful atmosphere, creating checking-in memories that are unique to yourself.

Walk with The Magic · Pearl Treasure Hunt | Unlocking the Secret Door to Small Treasures

Extending from the tea party scene are two giant playing cards, behind which is the Pearl Treasure Hunt interactive area. Customers can purchase exclusive Pearl Baby Oysters and drop pearls from the top, watching them shuttle downwards — when a pearl falls into a treasure grid of a specified color, you can obtain a mysterious gashapon! Every gashapon contains a randomly selected limited-edition multi-purpose pendant, waiting for you to unveil it and discover the small treasure surprise belonging to you!

Baby Oysters Mart Shopping Area | The Final Chapter of the Fantasy Journey

Towards the end of the journey, customers will enter the 'Baby Oysters Mart Shopping Area', exploring a series of selected character merchandise, from Baby Oysters-shaped mobile phone accessories, practical lifestyle items, to collectible blind boxes, all available here. Every display cabinet becomes a treasure showcase, turning the selection process into the final chapter of a collection ritual. Come and take away the souvenir belonging to this journey, perfectly concluding this fantastic journey!

SNAPIO Exclusive Collaboration 'Baby Oysters Exclusive Selfie Booth' | Freezing the Fantasy Moment with Baby Oysters 

During the event, Langham Place exclusively collaborates with the popular selfie museum SNAPIO, launching a limited-time 'Baby Oysters Exclusive Selfie Booth'. Customers can take a four-panel life photo with a group of 'protagonists' from 'Alice in Wonderland' in the selfie booth set up outside the entrance of Baby Oysters Mart, with six venue-exclusive Baby Oysters and 'Alice in Wonderland' themed frames for you to choose from, a must-take shot for fans!